About 2 years ago, I remember the surprise of realtors who asked why we were buying LGF properties and what we would do with them.
It’s similar to Bitcoin in 2019, when it was priced at $3,300, and many claimed it was terribly expensive (it reached a high of $60k and is now trading around $25k). Niche products with clear financial advantages tend to skyrocket when general awareness reaches its high.
Working with investors, we constantly monitor the market and report not only on our results but also on the overall market.
Why is it important to develop not only your own business but also the entire niche you work in?
- It forces all players to work on product quality. In the case of LGW properties, it means implementing minimum engineering systems that protect your investments and also understanding what unique features each property can offer.
- Pioneers always face difficulties, and market participants essentially help each other by creating general awareness of the niche.
- As a result, a secondary market is formed within our niche. This is similar to stocks, where investors need to understand that an instrument/investment will become liquid in later stages of market development. LGF niche in Athens starts to see higher and higher interest from investors and an inflow of general public interested in high-yields.
